 Setting up and using a database to manage customer information is a vital tool for your business. It's not expensive to create either. A well- managed database will help you identify key trends and valuable information such as your most profitable customers. This enables you to target your marketing more effectively.
Being able to establish who and what customers buy from you is essential to your business success.
You will benefit from:
- Effective marketing communications. You will be able to create a relationship with your customers with a personal approach.
- Increased sales to new and existing customers with better timing, identifying needs and cross-selling of similar products.
- Improved customer retention and greater customer satisfaction.
- Increased value from your existing customers and reduced costs.
Imagine not only having names and addresses of customers on your database, but also e-mail addresses, phone numbers, items they bought, how much they spent and when they spend. These relatively straight-forward pieces of information, which you should be able to collect from all of your customers without much effort, will help you save money and generate huge amounts of extra business.
You will be able to plot geographically where your customers live or work. This means that you can focus your marketing efforts on similar demographic areas and not waste money on ‘blanket marketing’.
You will be able to identify your ‘big spenders’ and ‘frequent visitors’ and target your marketing efforts accordingly.
You will be able to create a range of e-mail marketing messages to groups of people at different times, all with different offers. Don’t forget e-mail is free.
You will be able to marry up your database to other ‘paid for’ databases and hire or buy in details on potential customers including their names, addresses and e-mails.
The list of opportunities is endless. However like all good things, you get out what you put in. So your database needs to be accurate and kept up-to-date. You will then need to have a strategy for using the data that you have captured, to generate greater profits for your business.
Apple Pie can help you to:
- Create a low cost database
- Help you capture customer information
- Analyse your database
- Create maps to show you where your customers live or work
- Help you target new and existing customers with the right information at the right time
- Measure the success of using your database
- Offer advice and assistance in all areas of database management
Contact Apple Pie on 01962 732392 for help and advice.
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