The value of testimonials

Nothing communicates the quality of what you are offering better than the words of other people who have experienced doing business with you.

One of the biggest obstacles to growing your business is convincing people that you can really deliver on your promises. A testimonial does it for you. And it's free!

So when customers tell you that they're pleased with your work, ask if they would be willing to share their experience with others.

Testimonials should give a detailed and specific description of how the person has benefitted from what you have to offer. Try not to use one liners where possible. Include the customers' name if they don't mind and, if appropriate, their business name on the testimonial.

Do not use anonymous testimonials because people don't believe them.

• Once you've got testimonials - use them. Put them everywhere - on your website, brochures, emails etc.
  
  
• If you are planning to start a new business, plan to make testimonials an integral part of your marketing from the beginning.
  
  
• Don't underestimate the power of testimonials.......They can increase your conversion rates by 30% or more.